Reading time: 6 minutes Summary Researching web design companies require “trusting your gut” and cultivating empathy for your market Find a trustworthy outside opinion to confirm or clarify your research Creating an easy-to-maintain system to track your research is essential A priority list will guide your research to ensure you receive the best value on […]
Reading time: 4 minutes Summary Your website has benefits besides improving your organization’s marketing. It provides a look into the desires of your customers. Knowing those desires add clarity to your decision-making. Using web analytics software uncovers that clarity. Be sure to ask any web design company you consider about web analytics and SEO services. […]
Reading time: 4 minutes Summary Visitors to your website have questions in mind about your organization. Answering those questions means the website meets the second function of a website. The previous article in this series, What Do a Meal and a Website Have in Common?, touched on the primary function of your website. […]
Reading time: 3 minutes Summary The primary functions of your website include describing your product or service and shuffling its visitors towards conversion. Your website has two primary goals. Describe the product or service your business provides or your organizationʼs mission Provide easy access for conversion Think of a website as a meal. The primary […]
Reading time: 6 minutes Summary Researching web design companies require “trusting your gut” and cultivating empathy for your market Find a trustworthy outside opinion to confirm or clarify your research Creating an easy-to-maintain system to track your research is essential A priority list will guide your research to ensure you receive the best value on […]
Reading time: 4 minutes Summary Your website has benefits besides improving your organization’s marketing. It provides a look into the desires of your customers. Knowing those desires add clarity to your decision-making. Using web analytics software uncovers that clarity. Be sure to ask any web design company you consider about web analytics and SEO services. […]
Reading time: 4 minutes Summary Visitors to your website have questions in mind about your organization. Answering those questions means the website meets the second function of a website. The previous article in this series, What Do a Meal and a Website Have in Common?, touched on the primary function of your website. […]
Reading time: 3 minutes Summary The primary functions of your website include describing your product or service and shuffling its visitors towards conversion. Your website has two primary goals. Describe the product or service your business provides or your organizationʼs mission Provide easy access for conversion Think of a website as a meal. The primary […]
Reading time: 2 minutes Summary In this article, you’ll learn the importance your business’ or organization’s website has on its patrons. An ocean of statistics highlight the value of a website for a company or non-profit organization. Better access to customers Higher perceived credibility Some statistics refer to the damage a shoddy website is to […]
Reading time: 2 minutes “We spend a lot of time designing the bridge, but not enough time thinking about the people who are crossing it.”- Dr. Prabhjot Singh, Director of Systems Design at the Earth Institute To businesses and organizations that use it, technology is an unseen ally. When websites or apps run as intended, customers […]
“A good first impression can work wonders.”- JK Rowling The brightness of JK Rowling’s quote above is joyful. I took away a sense of hope that a good impression is somewhat magical. And that’s true. We don’t quite know why we like what we like. But meeting a remarkable person or stumbling upon a helpful, […]
